If you do hire copywriters, you need to have a working knowledge of writing from which to evaluate their work. If a copywriter asks you for direction or input, you need to be able to effectively give feedback. Start with the Research Ultimately, your website is designed to get people to take action a. Your website copy plays a huge part in getting your viewers to convert, and thus needs to be highly effective and targeted.
Why Chunking Content is Important October 12, 2 minute video Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy. Translation and Localization August 3, 2 minute video The language of your product is important when communicating with a global audience.
Translation and localization are two different levels of adaptation. Plain Language For Everyone, Even Experts May 18, 3 minute video In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.
Writing for Comprehension February 11, Article: This style of writing is perfectly suited to writing for the web. Writing Digital Copy for Specialists vs. General Audiences December 1, 3 minute video All people prefer web content that is digestible, but domain experts have shared knowledge that changes the rules of plain language.
F-Shaped Pattern of Reading on the Web: Eleven years after discovering this pattern, we revisit what it means today. Evidence from Eyetracking October 29, Article: Plain language is a necessity and benefits both consumers and organizations. The results highlight the importance of following guidelines for writing for the Web.
Professionals want content that is easy to scan, factual, and verifiable. Casual, conversational, and enthusiastic tones performed best. The tone of any piece of content can be analyzed along 4 dimensions: UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.Write a letter to the future: set goals for yourself, make a prediction about the world.
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Envision the future, and then make it happen. Here are some interesting statistics. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece. HOW TO START A BLOG THAT PEOPLE WILL READ: How to create a website, write about a topic you love, develop a loyal readership, and make six figures doing it.
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